Skills Proficiency:
  • Business Metric Definition (KPI to ROI)
  • Customer Journey Mapping
  • Strategic Account Planning
  • Technology Learning and Development
  • Sales Funnel : analysis/reporting
  • ABM Segmentation
  • Project Management
  • Process Efficiency: Analysis to Enablement
  • Content Writing and Editing
  • Product Messaging (B2B)
  • Technology Change Management
  • B2B Cloud
  • Software Licensing: models/margin/revenue recognition
Application Proficiency:
  • Visio
  • IBM Watson Analytics
  • Tableau
  • MS Access
  • SFDC - Advanced User
  • Marketo
  • LMS
  • Google Analytics
  • Adobe Suite
  • Power Point
  • Excell
Postings and Readings

Latest Twitter Posts:

Delivered with the transparency and urgency it deserves. Thank You ⁦⁦@rsiilasmaa⁩ ⁦@HarvardBiz⁩ **Reminder to invest here** “We need to change people’s behavior so they look at everything around them as an opportunity to automate”. #RPA…

About 4 days ago from Laura Martin's Twitter

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