Techlaborate, LLC

Techlaborate’s story began when my Cisco mentor encouraged me to begin an LLC to leverage my creative approach to collaboration software adoption.  I was able to connect with and impact several Dallas SMB’s, VAR’s and members of Cisco’s enterprise sales and partner teams.

  • Developed technology change enablement training to encourage a growth mindset, an awareness of heuristic, mental roadblocks, and technical skills.
  • Evangelized and educated technology teams to decipher business metrics, strategy and communications not frequently addressed in “IT-only” conversations: focus on business root drivers and customer journeys.
  • Translated the complex to consumable with defined metrics and strong content writing for marketing and sales enablement.

About Laura Martin

I am an engaging player-coach, a curious problem definer and a prolific reader.   I’m always involved in more than one book; but, I’m currently reading “12 Rules for Life” by Jordan Peterson (as of Chapter 4, I highly recommend!).

  • Adept at harmonizing people, process and technology to drive top-line growth.
  • Creative and Confident solving obstacles to reach business goals with a retrograde, data first approach and continuous team collaboration.
  • Accountable, magnetic team leader.


A Professional Background introduction:

Early in my career, it was apparent that I had an aptitude for technology and process digitization.   So, my IT Director at the time recommended me for a technology trainer role with his VAR.

When I met the VAR team, it was clear that my passion for L&D resonated as the manager sent me straight to my first job in sales:  developing and selling Microsoft training paths to administrators and business groups.  As my goal was to aid teams in technology translation, it was a surprisingly great fit!

After about a decade of working with teams at McAfee, Symantec and Cisco, my technology sales, marketing and training proficiencies lead me right back to where I started when my Cisco mentor recommended I start an LLC to leverage my creative approach to collaboration adoption training and enablement.

Combining a growth mindset, an awareness of our mental heuristic road blocks, and technical skills, I was again able to enable and engage teams: reducing the complex to consumable, creating a foundation of metrics, and a drive for execution.

So, Why Laura?
  • A strong advocate of active listening in combination with radical candor, I look to engage teams and customers with a data driven approach to create award-winning customer and employee experiences.
  • My innately curious and analytical mindset allows me to be a prescient gap finder where I’ve built a career bridging sales, marketing and finance to achieve revenue goals and improved efficiencies while improving customer success.
  • An innate drive for execution and accountability, I am a contagious motivator.

“One of the highest rated trainings that I have seen since I started in the Cisco Partner Organization.”
Cisco Regional Partner Manager
Dallas, TX

Writing Samples


Blinded by the “LIKE”: The Irrationality of Software Evangelists and Their Audiences

Works Samples:

Sales Strategy: Current to Future State

Strong ability to discern root problems and paint the future state vision with detailed guides to execution.

Large Hospital: Business Value Summary

Ability to discern major business drivers and translate the complex into the consumable.

Training Facilitator Guide (excerpt)

Proficiency writing and delivering synchronous and asynchronous learning approaches.

Business Impact Analysis

Executive Summary, Business impact of process and technology recommendations.



Skills Proficiency:
  • Business Metric Definition (KPI to ROI)
  • Customer Journey Mapping
  • Strategic Account Planning
  • Technology Learning and Development
  • Sales Funnel : analysis/reporting
  • ABM Segmentation
  • Project Management
  • Process Efficiency: Analysis to Enablement
  • Content Writing and Editing
  • Product Messaging (B2B)
  • Technology Change Management
  • B2B Cloud
  • Software Licensing: models/margin/revenue recognition
Application Proficiency:
  • Visio
  • IBM Watson Analytics
  • Tableau
  • MS Access
  • SFDC - Advanced User
  • Marketo
  • LMS
  • Google Analytics
  • Adobe Suite
  • Power Point
  • Excell
Postings and Readings

Latest Twitter Posts:

Delivered with the transparency and urgency it deserves. Thank You ⁦⁦@rsiilasmaa⁩ ⁦@HarvardBiz⁩ **Reminder to invest here** “We need to change people’s behavior so they look at everything around them as an opportunity to automate”. #RPA…

About 4 days ago from Laura Martin's Twitter

Recommended Reads:

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